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Post by account_disabled on Dec 7, 2023 18:19:38 GMT 10
The communication levers to use to attract the attention of potential customers. The sales team has first-hand experience managing competition and can provide insight into competitor offerings, strengths and weaknesses, and pricing. This information can be used by the marketing team to adapt its positioning and pricing strategy and to create valuable content that highlights the company's strengths compared to the competition. Define Lead Generation strategies with the Marketing and Sales team The marketing team is often entrusted with the task of generating new customers through advertising campaigns on proprietary or external Job Function Email List channels.Also in this case, the sales team - which has access to real customer data such as their demographic profile and budget - can provide truly useful information to identify new sales opportunities. Segment the audiences available on Advertising tools such as Linkedin . The sales team knows perfectly the needs of customers, the doubts and perplexities they have during the purchasing phase or the problems that most customers have when they are looking for a solution on the market. Providing this information to the marketing team means building effective communication.
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