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Post by juthi52943 on Dec 20, 2023 18:13:48 GMT 10
Perceiving people's needs and studying a strategy, a product or a service that aims to satisfy them. For this reason, companies that "live" have decided to readjust their marketing towards a 360° green perspective, while those that survive have chosen the simplest path, that of greenwashing, which is however destined to be short-lived.< /span> Let's see specifically what characteristics an ecological product must have. First of all, no toxic substances must be used in the production process and it must comply with specific measures aimed at limiting environmental damage. It is not enough to say that a product Job Function Email List is green, to the environment throughout the entire supply chain, from the production process to the characteristics of the product or service, from packaging to logistics. If one of these is not an ecological step we cannot say that a product is totally green, but we could communicate what the sustainable aspects of the product are. Even for promotion, we will need to keep the brand's values in mind: if we are an ecological company, we avoid promoting our latest product by plastering cities with flyers that will simply increase the level of waste to be disposed of. Packaging will also have to take into account a series of fundamental sustainable parameters: we avoid plastic or other materials if they are not recycled elements. Really promote the sustainability of your company.
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